Monday, April 30, 2007

Link Building Techniques and Strategies

If it were as simple to get top rankings for web sites as getting thousands of links pointing to your site as possible then all you would have to do is buy a bunch of site wide links and you would be on top. The two main things you have to consider when link building is the quality of the links and the time it takes to get them.

Of course you could purchase a site wide link from a high page rank site and it should be quality but now consider the quality of all of the pages within the site. You may get a few good back links but is it worth what you paid?

I learned very quickly in my Internet marketing career that having thousands of links pointing to my site in a short time was a bad thing. The top SE’s like to see what is called natural link building. In other words they like to see a site grow over time. What this means is that if you acquire thousands of links in a very short period of time your site will be penalized.

So, what are the effective link building techniques and strategies?

Article Distribution – This is possible the most effective way to grow the popularity of your site. Write an article a day or as many as you can write and submit to the top article directories. This provides one-way links to your site from article directories and also provides one-way links from other sites that use your article.

1 comment:

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